When we started EcoShack NZ, we were very clear about our intention: Source Sustainable And Eco-Friendly Products out there that won't cost the earth to help the campaign against climate change. Sustainability is an over-used word, but its meaning still varies from one person to the other. One of the most famous definitions of sustainability is that of the Brundtland Commission (World Commision on Environment and Development), which says,

Looking at the status quo, you can divide the society in three main groups: 1. The people on the left that live-and-breathe sustainability; 2. The group on the right that don’t care about sustainability; and, 3. Those people who know about sustainability, but don’t know exactly what to do. We asked ourselves, who should be our target population? Here’s what we came up with:

We didn’t need to target the ones on the left because they are already on-board. With the resources that we have, targeting those who don’t care will have minor impact. But the group who can be swayed into changing into the sustainable lifestyle would be the ones who are in the middle, the undecided.

Wouldn’t it be great if everyone has the same vision on how we should live our daily lives the ‘eco-friendly’ way, right? But alas, everyone is on a different point in the sustainability spectrum.

The ones on the left would say that bamboo cutleries don’t have a place in sustainability, but if the ‘undecided’ need a bit of help with a product that is considered one of the most renewable resources out there, and make it convenient for them, we’ll make it happen. Little changes like this made by each individual make a huge difference in the bigger scheme of things.

The ones on the right say, “what’s the point, the earth is f*ck anyway?”

We at EcoShack say, “it probably is, but come help us un-f*ck it!”