When we started EcoShack NZ, we were very clear about our intention: Source Sustainable And Eco-Friendly Products out there that won't cost the earth to help the campaign against climate change. Sustainability is an over-used word, but its meaning still varies from one person to the other. One of the most famous definitions of sustainability is that of the Brundtland Commission (World Commision on Environment and Development), which says,
“development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
This definition entails social responsibility and conscious effort to do what is right for the future generation.
Looking at the status quo, you can divide the society in three main groups: 1. The people on the left that live-and-breathe sustainability; 2. The group on the right that don’t care about sustainability; and, 3. Those people who know about sustainability, but don’t know exactly what to do. We asked ourselves, who should be our target population? Here’s what we came up with: